You wouldn’t start out on a vacation or an important trip without first mapping out your course. Just as builders and construction projects require an architectural plan, the same careful preparation is paramount to laying out a foundation to build a small business....

Social Media is an excellent tool to use to generate more leads. At your fingertips you have access to thousands of people – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business?

Once you have a client, whether it’s a short-term project or a long-term one, it’s important to follow up with them. Your former and current clients are likely one of the best sources for future clients, and it doesn’t take much to please a former client when you follow up with them. A nice short note, a birthday card, or a congratulatory tweet, can all go far in keeping you in the forefront of their mind for future projects.