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Colours that Talk!
So often I speak to business owners who say they chose those specific colours because ‘they liked them’, or ‘they were pretty’, or because that is what their designer chose. But the real trick in choosing colours for business is too use the hues and shades that appeal to your target audience, not to you. Think about it – who are you trying to appeal to? Obviously you already like your business – you are running it?
We spend so much time and money on marketing, social media, and promotion, but why not use the science of colour to attract clients as well?
Ready, Set, Market!
Marketing is easy when you have a plan. A marketing plan that is. It's hard to showcase your business if you don't have a clue what to do or when so let's talk about creating a marketing calendar. The beginning of a new year is the perfect time to create your own...
Your Social Media Presence – Getting the Word Out
I've been talking to many prospective clients this week in preparation for business planning for 2010. Not surprisingly, one of the biggest service online business owners are looking for is social media help, more specifically how to use Facebook, Twitter and...