It is not surprising today that many Virtual Assistants (VA’s) are asked to help streamline social marketing activities for their clients.
Which is understandable.
Just keeping on top of comments on your Facebook page, reading tid bits of information in your twitter stream and connecting on LinkedIN is enough to make anyone’s head spin. But the question that always come up is:
“To What Extent Should a VA Manage a Client’s Social Media Presence?”
This can be a very “touchy” subject for both parties. What if the client is quite happy with the VA “tweeting” everything for them but the VA feels somewhat uncomfortable with that scenario, then create a “social media contract” and lay out the parameters for action.
Here’s a quick synopsis of how you might go about creating your own Client/VA Social Media Contract.
Lay out the Contract
Add the social media sites in question and then add statements for each task.
Facebook Fan Page
eg. VA will format and update design aspects of Facebook page as requested by client.
eg. VA will delete “inappropriate” comments form Facebook page as necessary.
Twitter Account
eg. VA will only add generic/information type tweets to the clients account, such as:
1. Upcoming events
2. Informative blog posts written by client
3. Quotes
Blog Site
eg. VA will approve all comments in blog
eg. VA will add blog posts to site after approved by client
Add other sites such as Youtube and LinkedIN if necessary then make sure you add an area at the bottom of the document for both the client and VA signature. It just makes good business sense to know where the “line is drawn” when it comes to social media marketing for others.
Wonderful information and just in time for some new ideas I’m working on.
@Grace, glad to see this post is helpful for you. I think it’s so important for both client and VA to know what is expected and agreed upon when it comes to engaging in social media.
Great specifics to cover in a social media contract, Theresa. The VA covers the technical side and the Client covers the customer social connections. I would like to think that if, as a customer, I take the time to engage in the social conversation with the Client, that he/she would similarly take the time to thoughtfully respond to me, not delegate to someone else.
Nice to hear from you Bev! There is an argument for “some tweeting” but I agree, social media is all about being “social” to the point of engagement and interaction.
⤠Thank you for sharing. If you have already made up your contracts for building twitter, facebook, myspace, etc. Could you please email me copies?
~Thank you,
~Debbie:)